Différente de la mission, qui précise le métier et l’offre de l’entreprise (le quoi ?), la vision clarifie son ambition, sa création de valeurs et surtout ce qu’elle apporte de positif dans le monde (le pour quoi ?).
La formulation d’une vision permet :
Exemples de formulation d’une vision :
Nous accompagnons également les organisations qui projettent de devenir des « sociétés à mission » à formuler, dans leurs statuts, leur raison d’être (économique, sociale et environnementale).
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